Hamlet Batista Bringing agile to SEO

Introducing RankSense for Cloudflare

RankSense is an app that runs on Cloudflare to monitor SEO issues, implement fixes, and track performance. This combination of features will help you speed up implementation, validate that your changes were effective, and ultimately get results faster.

Monitor SEO issues

RankSense monitors for SEO issues on important pages and optionally alerts you when new issues arise. This can help you catch SEO issues before they become a major problem.

Implement fixes

RankSense is able to implement a variety of SEO changes without requiring developers. We use simple spreadsheets to import changes to meta tags and robots.txt. You can verify that your changes will be applied correctly by using our staging environment, then publish to production.

Track performance to validate effectiveness

RankSense can track the number of clicks coming to the site from organic search visitors. Our tagging system can be used to tag pages based on the issue they have, the solution that was applied, and/or the type of page. Then you can easily filter the performance report based on any of those tags.

Want to learn more?

Install RankSense for Cloudflare today!

Please note that not all of these features are available to regular users. In order to implement fixes and track their outcome, a certified agency partner must be working on your site. Contact us if you need help selecting a certified agency to manage your SEO.

What is agile search engine optimization?

An agile process breaks up a large project into smaller tasks and allows for feedback along the way. The course of the project can be adjusted based on the feedback received. In SEO, this means that we can implement fixes quickly, validate their effectiveness, and adjust course if needed.

Agile projects are worked on in “sprints,” typically 1 or 2 week periods. Although the agile method was designed for developers, we can apply it to SEO as well.

We recommend prioritizing the audit to initially focus on the areas that are high-impact and also quick to fix using the RankSense app. This helps to get some “quick wins” for the client. The lengthier parts of the SEO process can be worked on later.

This means your audit will initially focus on the types of issues that can be fixed by the app (see the list above). When an issue is discovered, a rules sheet can be quickly prepared and deployed, if the client approves. Some clients will wish to have approval over every change, whereas others will be content to let you manage the changes.

For the agile method, tracking SEO changes is critical because it will provide the feedback on whether the changes had an impact or not. The results are reviewed at regular intervals, and the SEO manager can make adjustments if needed.

Install the RankSense app on Cloudflare to get started with agile SEO.

Example post

C. Ivli Caesaris Commentariorvm De Bello Gallico Liber Primvs

Gallia est omnis divisa in partes tres, quarum unam incolunt Belgae, aliam Aquitani, tertiam qui ipsorum lingua Celtae, nostra Galli appellantur. Hi omnes lingua, institutis, legibus inter se differunt. Gallos ab Aquitanis Garumna flumen, a Belgis Matrona et Sequana dividit. Horum omnium fortissimi sunt Belgae, propterea quod a cultu atque humanitate provinciae longissime absunt, minimeque ad eos mercatores saepe commeant atque ea quae ad effeminandos animos pertinent important, proximique sunt Germanis, qui trans Rhenum incolunt, quibuscum continenter bellum gerunt. Qua de causa Helvetii quoque reliquos Gallos virtute praecedunt, quod fere cotidianis proeliis cum Germanis contendunt, cum aut suis finibus eos prohibent aut ipsi in eorum finibus bellum gerunt. Eorum una pars, quam Gallos obtinere dictum est, initium capit a flumine Rhodano, continetur Garumna flumine, Oceano, finibus Belgarum, attingit etiam ab Sequanis et Helvetiis flumen Rhenum, vergit ad septentriones. Belgae ab extremis Galliae finibus oriuntur, pertinent ad inferiorem partem fluminis Rheni, spectant in septentrionem et orientem solem. Aquitania a Garumna flumine ad Pyrenaeos montes et eam partem Oceani quae est ad Hispaniam pertinet; spectat inter occasum solis et septentriones.

Apud Helvetios longe nobilissimus fuit et ditissimus Orgetorix. Is M. Messala, [et P.] M. Pisone consulibus regni cupiditate inductus coniurationem nobilitatis fecit et civitati persuasit ut de finibus suis cum omnibus copiis exirent: perfacile esse, cum virtute omnibus praestarent, totius Galliae imperio potiri. Id hoc facilius iis persuasit, quod undique loci natura Helvetii continentur: una ex parte flumine Rheno latissimo atque altissimo, qui agrum Helvetium a Germanis dividit; altera ex parte monte Iura altissimo, qui est inter Sequanos et Helvetios; tertia lacu Lemanno et flumine Rhodano, qui provinciam nostram ab Helvetiis dividit. His rebus fiebat ut et minus late vagarentur et minus facile finitimis bellum inferre possent; qua ex parte homines bellandi cupidi magno dolore adficiebantur. Pro multitudine autem hominum et pro gloria belli atque fortitudinis angustos se fines habere arbitrabantur, qui in longitudinem milia passuum CCXL, in latitudinem CLXXX patebant.

Example post

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Nolite te bastardes carborundorum

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Per no stet novum. Ei nihil dictas ius. Vel ut facilis voluptatum. In eam libris volumus, nam nominati persecuti ad. At vim enim impetus viderer, te eius doctus graecis usu. Mel insolens scripserit et. Eu pro mundi oporteat consequuntur, quo inani intellegat an.

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Est ut feugiat equidem, sanctus offendit pri cu, sea no blandit scaevola atomorum. His simul deleniti legendos no, eum ad melius instructior. Ea vide oblique sit, mazim aliquid ei nec. No sit nemore docendi. Vitae scaevola tincidunt eum at, cum id viris disputando signiferumque.